INDIGO & PYRITE
Client: The Fuel Juice Bar

Collaborated with a writer for social media campaigns, in-store-posters and print ads.

Challenge: The Fuel Juice Bar is a juice and health food shop in the Bedford Stuyvesant section of Brooklyn. They specialize in cold-pressed juices, smoothies, vegan and raw foods. They opened to offer a new sophisticated, casual, and taste-conscious approach to health focused foods.

They are the latest addition to a growing healthy food market in the Bedford Stuyvesant. Within a ten-block radius, there are two gyms and at least 4 four other shops that offer juices, smoothies, and vegan options, but no raw food options. This is part of the opportunity that presents itself. Most consumers are not familiar with raw foods or its’ health benefits. When consumers eat at The Juice Bar, most are surprised that their food options are raw or vegan. Most of them may enter out of curiosity or for their juice or smoothie options, and then are given samples of their food options. We want to convert them into followers that consider Fuel Juice Bar for breakfast, lunch, and/or dinner and share their experiences on social media.We want to boost Fuel Juice Bar’s presence on social media with compelling posts and/ or campaigns that utilize existing assets and low-barrier executions. Using social media and in-store signage that points to social media we want to make Fuel Juice Bar the go-to place for juices, smoothies, vegan and raw food options.

Solution: Social Media and Print Ad campaigns that present the organic fabric of Brooklyn.These campaigns identify the single most persuasive statement, or compelling visual, and ongoing executions to achieve our objectives and consider existing food images, branding and location images. If possible present executions that can be captured via illustrations. Our team designed an approachable brand that does not talk over the heads of the normal consumer, but talks to them as an ally in their journey to a healthier lifestyle. The tone is casual and educated, and the visuals should be refined and engaging. While there a few local competitors like Jo Juice and Salad Bar, consider brands like Juice Press when thinking about defining the Fuel Juice Bar’s position in the local health food market.

KB DESIGN: Mood lighting Products
Challenge: Spice Symphony, a Chinese Indian restaurant in NYC, had their logo on a sign outside of their restaurant. The owners wanted to place their logo inside of their restaurant to promote their brand.

Solution: A ceiling lamp with a beautiful mandala pattern was created to create a meditative mood and an illuminator with a gobo projector can be purchased to project their logo in its center or around its edge.

Challenge: I volunteered at a Craft Beer festival and spoke to several brewery owners. I showed them images of the LED Coaster. My photographs of the LED coaster emphasize the geometric shapes and colors the shadows cast on the table. Many expressed interest in an LED coaster with their logo to promote their brand after viewing these images.

Solution: The marketing of the coaster ad was to put the beer up on a pedestal so consumers would admire the quality and taste. This online ad campaign for the LED coaster was emailed to Marketing and Sales Departments at various craft breweries across the country. We received a good response from the marketing departments of craft beer breweries.

Challenge: The colors and shapes of my Lollipop Lamp resemble the look and the feel of popular candy. The inner, reflective center is encircled by a round outer ring that lights up with LED strip technology. Their is a rounded, sensuous shape to the lamp.

Solution: Like coffee, the lollipop is sweet and it is a treat. We incorporated that popular saying that coffee drinkers regularly use when ordering it.

Challenge: Lots of children are attracted to new technology and materials. Designing lamps that engage children is a challenge.

Solution: A wall lamp was designed with a mirror to serve dual purposes.

Challenge: Mood lamps create a mood that can enhance the venue or environment. The color of the light transmits different moods. In the bedroom, mood lighting can affects the melatonin levels that control sleep and wake cycles. The challenge is to make an engaging design that is also therapeutic.

Solution: Light therapy has been shown to be effective in treating sleep disorders, eating disorders and age-related dementia. According to Scientific American, “Short-wavelength light can be applied in different circumstances where you actually want to shift the clock. “ Bedside table lamps were designed with mandala patterns since mandala art has been known to be an effective tool for healing. Studies have shown that artificial and natural blue light affects the production of melatonin levels in the human body.

BRIDE TO BE MAGAZINE:
Challenge: The marketing of this bridal magazine was not geared towards the traditional bride. The challenge of this bridal magazine was to design an online magazine for the non-traditional bride.

Solution: The concepts and designs of this bridal magazine were contemporary, however the graphics and images were non-traditional. Images of red and black wedding gowns replaced the traditional white ones. The photography promoted by the wedding planner displayed wedding images of a bohemian affair instead of a sophisticated and upscale one.