CHILDREN’S AIDE SOCIETY: Direct Mail
Collaborated with a copywriter.

Challenge: A brochure was needed for the Children’s Aide Society to send to its members to help them increase donations to the non –profit organization, which assists New York City’s needy children and also provides annuity income to donors.

Solution: Roads symbolize more than our journey toward a destination. I created a road to symbolize the human journeys of life. I made an outline of a road with green grass around it to symbolize growth and life.

PRESENTATIONS PLUS: Public Speaking for Executives, Collaborated with copywriter.

Challenge: For 30 years, the client has been an Assistant Professor of Speech at the Theatre and Speech Communications Department at Queensborough Community College, C.U.N.Y.. The client wants a marketing kit to promote herself as a speech consultant for corporate clients.

Solution: The marketing strategy for Presentations Plus was to offer more benefits to the client than the average Speech Consultant. The average speech consultant trains a client with the tools and techniques that will improve their presentations skills. People who train at Presentations Plus are not just able to give a better speech but will also be able to earn a profit from their training.

The design and visual aesthetics of the brochures and power point presentations are corporate. Due to the design consistency of the material, the overall message of the campaign is clear and easily understood. A pinstriped background was used for the background image and powerful infographics and photography of public speakers are evident throughout.